WHY NOW?

With the Advent of digital technology, something began to change. For the first time, the ability to shoot, edit, and do post production on a quality feature was no longer limited by the necessity of acquiring expensive film stock or purchasing post production facility time. In looking at this medium, we came to believe that talent and effort could combine to impact both the medium and the marketplace in a way as revolutionary as the advent of recorded sound.

We firmly believe that just as the advent of cable and video smashed the networks hold on television production a generation ago, this new medium will smash the studios hold on quality feature production.